Leading financial institution, Fidelity Bank Plc, has donated food and sanitary items to victims of the recent fire disaster in Taraba State as part of its Corporate Social Responsibility (CSR) initiatives.
The donation, which was executed under the Fidelity Helping Hands Programme (FHHP), saw the bank’s officials hand out food items such as millet, maize and rice; as well as toiletries at a brief event held at the Taraba State Emergency Management Agency (SEMA) office in Jalingo.
“We are here today to commiserate with the victims of the recent fire disasters in Taraba State. We understand that this is a trying period for those affected by the incident and as a responsible corporate organization we deemed it fit to provide support for them. We pray that the good Lord consoles the bereaved, heals the injured and restores those that have suffered loss as a result of the incident.
“This donation is primarily driven by our staff who work in Taraba State under our Fidelity Helping Hands Programme. Through this initiative, staff across our business locations identify projects that benefit their immediate community and pool their personal funds to implement them. The bank’s management then matches this contribution with an equal amount and allocates it for the chosen projects”, explained Dr. Meksley Nwagboh, Divisional Head, Brand and Communications, Fidelity Bank Plc, at the event.
Appreciating the bank’s gesture, Dr. Echuseh Audu, Executive Secretary, Taraba, SEMA, noted that the donation is a demonstration of hope, especially for families whose homes and livelihoods were devastated by the fire outbreaks.
“The generous support from Fidelity Bank describes true corporate social responsibility as it aligns with the values of empathy, compassion and humanity. Fire disasters often leave families devastated, destroying homes and livelihoods and initiatives like this go a long way in helping affected communities to rebuild their lives,” she stated.
Audu urged other financial institutions, corporate bodies, and philanthropists to follow Fidelity Bank’s example by supporting the Taraba State Government’s efforts in disaster management as well as in safeguarding the lives and properties of the communities.
Beneficiaries such as Malam Salisu Audu, Malama Sekinat and Malam Kabir applauded the bank’s kind gesture and urged other corporate organizations and philanthropists to emulate the bank’s gesture.
Ranked among the best banks in Nigeria, Fidelity Bank Plc is a full-fledged Commercial Deposit Money Bank serving over 8.5 million customers through digital banking channels, its 251 business offices in Nigeria and United Kingdom subsidiary, FidBank UK Limited.
The Bank is the recipient of multiple local and international Awards, including the Export Finance Bank of the Year at the 2023 BusinessDay Awards; the Banks and Other Financial Institutions (BAFI) Awards; Best Payment Solution Provider Nigeria 2023; and Best SME Bank Nigeria 2022 by the Global Banking and Finance Awards. It was also recognized as the Best Bank for SMEs in Nigeria by the Euromoney Awards for Excellence 2023 and the Best Domestic Private Bank in Nigeria by the Euromoney Global Private Banking Awards 2023.
