Social Media Week (SMW) is one of the world’s premier conferences and industry news platforms for professionals in media, marketing and technology that provides insights, trends, ideas and opportunities needed to advance themselves and their organizations in a globally connected world.

It is hosted every year in 25+ cities globally and was launched in Lagos in 2013. Social Media Week Lagos which is in its 5th edition took place from Monday February 26 – Friday March 2nd, 2018 at the Landmark Event Centre, Victoria Island, Lagos and Fidelity Bank partnered with the organisers to present a mainstage session titled ‘The Digital Takeover: How Millennials Are Changing the Financial Landscape”.

The Bank’s decision to participate in the weeklong conference was borne out of the need to further deepen ongoing conversations around social media and technology in relation to its impact on business, society and culture around the globe.