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Branch Leader

Deadline Date

  • December 6, 2024

Job Objective(s)

  • Introduce, define and develop a combination of operating processes, management systems, business structure and culture that gives the Bank the capacity to deliver on its values.
  • Responsible for generating activities that will help better team performance.

Duties & Responsibilities

  • Responsible for ensuring that quality staff are recruited, motivated, trained and retained in the branch, and ultimately, in the Bank.
  • Develop a marketing plan that will increase market share / penetration. Incumbent is expected to increase the business of the Branch by increasing the number of new accounts and developing new business areas.
  • Review the marketing plan of the branch and prepare target market study covering the industries / markets defined to serve
  • Prepare written call reports in format determined by management and periodically follow up “close” sales
  • Ensure adequate adherence to Credit policies, processes and procedures
  • Foster involvement in the ‘team’ concept by listening, sharing ideals and information in the interest of the Bank
  • Ensure customer facilities applications are thoroughly appraised, review all applications, and make appropriate recommendations / decisions
  • Conduct collateral inspections and appraisals. Assemble and process files and forward processed applications to management with recommendations
  • Monitor and initiate recovery action on non-performing loans
  • Identify needs of accounts holders / customers and buyer values and proactively seek to provide products / services to meet identified needs
  • Ensure new accounts are adequately coded to ensure proper MIS classification
  • Provide regular reports / updates for management attention
  • Provides leadership, coaching, training/development and supervision to all members of its team.
  • Participate in all marketing plans and strategy development initiatives for the Branch that will increase the market share/market penetration of the Branch.
  • Ensure prompt response to internal correspondences i.e. memos/mails from within the Bank requiring your attention and/or response.
  • Support other marketing and non-marketing staff junior to you through on-the-job coaching, in-house training and development and account management support.
  • Any other duties as assigned by Supervisor

Key Competency List Knowledge

  • Knowledge of the basic profit goals of the Bank for the purpose of integrating them with individual and branch marketing goals and objectives.
  • Maturity, confidence (complimented by humility), Poise and presence, sense of humor and emotional stability
  • Knowledge and understanding of the approach used in identifying basic needs and priorities of customers, and the ability to match the Bank’s products with those needs
  • Excellent marketing /selling and negotiation skills
  • Interpersonal skills
  • Knowledge of basic banking operations and processes / product knowledge.
  • Versatile with Banking regulations

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